| The whole reason Lucky Fuck was created was to have an alternative to all the other clothing you see out there. It has definitely got its own style and personality. As soon as you wear the clothing, you feel a bit of that edgy vibe growing. People give a second look.. Foreheads wrinkle as people wonder.. "Lucky Fuck?"
It's all part of the persona of Lucky Fuck.. Once you think you've got an understanding of exactly what it is.. it changes.. It all stems from a knowing that you are a Lucky Fuck and where it goes from there, well that's up to you now isn't it? 
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